In today’s global market, surely we no longer need to consider the old-fashioned idea of cultural differences when negotiating? Wrong!
Ten questions to help understand and plan for cultural differences. International commerce means the world is fast becoming a smaller place. As a result, it is easy to assume that, if organizations are interacting routinely across geographic boundaries and conducting business in one increasingly universal language, there is no longer a need to consider our cultural differences. Cultural differences shape who we are, ... More Info