A comprehensive planning tool that helps you enter a negotiation with the best chance of success, Ruby intelligently guides you towards creating a winning negotiation strategy.
Augmented by AI, you’ll learn our proven process to structure your negotiations, gain expert knowledge, and practice your skills with live roleplay.
Ruby is there with you, every step of the way.
Just ask Ruby!
Check out Ruby in action! Roleplay endless negotiation scenarios, from transactional to high-value negotiations. No matter the complexity, Ruby is here to help you build the confidence you need in any negotiation.

Hi Ruby, could you help me do a negotiation roleplay?
Of course! I'd be happy to help you with a negotiatoin roleplay. To get started, could you please provide some context for the scenario?
I am sourcing from a single source supplier, they have all the power. They are from a polychronic culture and I am from a monochronic culture.
Thank you for providing the context. Let's begin the roleplay. I will assume the role of the single-source supplier from China. Please start the conversation, and I will respond accordingly.
Great! Lets start.
Transform your negotiation planning and get outstanding results with Ruby
Negotiation plans that deliver great outcomes
Ruby intelligently guides you using the proven Red Sheet® method, collaborating with AI to create outstanding negotiation plans
Your trusted co-pilot
Bringing expertise of the world’s most successful negotiations to your planning.
Business-wide collaboration
Ruby makes internal alignment easy – everybody can be part of the planning process, with peer collaboration and a common language. Download and share your plans anytime, to ensure your team is fully prepared.
Visibility of all your negotiations
See at a glance what’s being done where and when via the real-time dashboards.
Build negotiation confidence
With Ruby guiding you, you’ll negotiate with greater confidence and you can roleplay with Ruby – practice your skills and test your plan in a safe environment. With embedded AI you can choose custom roleplay or test your cultural knowledge against generated characters from other nations.
Become a better negotiator
Build your repertoire with access to 100 winning tactics and techniques (including some dirty tricks) and bitesize learning modules to help you decode body language and spot the signals in speech patterns.
Negotiate across cultures
Ruby helps you adapt your approach for international negotiations with the built-in culture map.
Learn as you go
Get on-demand access to a vast library of elearning modules plus video guides and resources to help you.
Frequently Asked Questions
How exactly does Ruby help me negotiate better?
Ruby’s step-by-step intelligent, guided planning encourages full collaboration from all involved, to provide a comprehensive and robust plan to ensure no value is ‘left on the table.’
What methodology is Ruby based upon?
Ruby is built upon the proven Red Sheet® negotiation method used by multi-national companies worldwide.
Will Ruby do the negotiation for me?
No, not yet. But this feature is currently in development and will be released in the future.
Do I still need to be trained in negotiation if I use Ruby?
Yes. Good negotiation training is essential to get the most from Ruby and skilled negotiators can deliver a winning performance with Ruby on their team.
How can I know Ruby will produce the best negotiation plan?
Ruby’s AI-enabled, intelligent algorithm, built upon the Red Sheet method, is proven to deliver the optimum plan for any negotiation. In addition, Ruby allows users to ‘get under the hood’ and adjust variables throughout the process to optimize the output.
Where does Ruby get information from?
Ruby guides users through a series of information capture screens to enter information. In addition, Ruby’s AI can get some data where available. Additional data access is possible with integration to other corporate systems.
I’m already using AI, why is Ruby better than what I do currently?
Currently, open or corporate AI will produce a degree of useful negotiation planning according to the quality of the prompts provided. However, Ruby takes this further as it establishes a consistent approach and language, with practical steps based entirely upon the organization scenario and protects commercially sensitive data.
How can Ruby help with the softer aspects of negotiation and selecting the right tactics and techniques?
Part of the planning approach includes determination of suitable power plays, tactics and techniques, and provides guidance on culture adaptations, body language and spoken language.
Can Ruby help me practice for my negotiation?
Yes, once the plan has been produced, you can roleplay your negotiation with Ruby the chat bot, or using your voice in real-time with the avatar (going live this year).
Can I implement Ruby to other systems?
Yes. As part of the customer success implementation, we can integrate Ruby to other corporate systems and sources of data.